This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights (results below) into how bias may be affecting the accuracy of a brand — and consequently its revenue potential. Strong Brands Drive Revenue Uplift Visual communication, including the branding that reflects a brand, is critical to the success…

Digital marketing in the B2B space typically lags for two main reasons. First, sales cycles are often long and involve multiple touchpoints including offline sources. And second, because B2B cultures are often still traditionally sales-driven and haven’t yet embraced a marketing mindset. The latter is a bugbear of many great…

There’ no sugar coating it — SEO is hard. In fact, we wrote about how bloody hard SEO is a little while back. In the article we covered how search engines work, the technical foundations required for good SEO, and how to get started with raising the authority of your…

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? …

While here in Australia we have had enjoyed an economic rebound unlike anything anyone could have predicted at the start of the pandemic, until we hit that golden 80% vaccination target, we are going to continue to face a high degree of uncertainty. For many Australian businesses, it’s been a…

In mid-2020 together with a number of supporting partners including Microsoft, The Office of the Queensland Chief Entrepreneur, Grant Thornton, Macpherson Kelly and a number of other organisations, we decided to run an online hackathon aimed at crowdsourcing innovative, quick to market, and pandemic-resilient business ideas to solve problems and…

You’ve got a good — or even great — product or service, but only a portion of your target audience knows your brand exists and the market is competitive. You’ve run some promotions and they’ve been ok, but they haven’t quite hit the mark you were hoping for. …

Facebook is visited by over 17.1 million Australians in an average four weeks reaching over 83% of Australians aged 14+ ( RoyMorgan, 2019). For businesses, including those in the B2B space, advertising on Facebook therefore is simply a no-brainer. …

At the early stage of business, the product/market fit is typically theoretical. This means that the brand strategy — from branding through to messaging and price-point — will require adaption as the business matures and finds its unique identity. For many, a website is both the first and last point…